Finance of America Mortgage is one of the top lenders in the US because it offers their clients exceptional service and a wide selection of loans. Their Seal Beach branch in California is consistently a leader in the company for most loans made every year. The branch management wanted to have their own distinctive visual identity. One that was elegant and modern with a color palette that suggests professionalism and trustworthiness. The identity has been applied to all of their documents, business cards and ads.