In 2018, Alpine Mortgage Planning was purchased by Finance of America Mortgage. It was decided that during the transitioning period, a promotional brochure would be created that introduced the new company’s ethos, bio and statistics to all new and former clients. To signify the transition period, I used a color gradient from green to blue. Alpine Mortgage was known for their green and Finance of America was known for their blue colors. Also, to start the branding process, I designed a unique and striking arrow pointer that is now recognized as part of the company’s visual identity.